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Is Tumblr Right for Your Business?

The White House just announced it has joined Tumblr --- the popular Internet blog site.  Tumblr has over 60 million accounts worldwide and many highly engaged users.  For those who have no blog at all - now that the President has joined this social media darling --- you might be wondering should you and your business join to?  And for those who are running an established blog already, should you too consider hopping on the Tumblr bandwagon?

Before you adopt any platform you should think about your goal.  What are you looking for ?  Engagement, sales, awareness and/or advocacy?   Once you have a clear goal in mind you should consider what the social media tool will offer you.

Tumblr contains a lot of social sharing and has the power to attract traffic to your website.  As mentioned its audience is highly engaged. They will not be shy about interacting with your brand, as long as you provide them with interesting content.

Tumbler is indexed and is thus great for SEO.Tumblr's tag system allows you to categorize into many popular topics.  It is easy for users to find you by category. Because posts are categorized it can be used as a research tool, where you can find great content in a matter of minutes. Just browse through the blogs on offer, in your select category. Depending on what your company does, there's already a community that's been filtered. This navigates brands to the right audience, saving time and energy when you want to build a following.

Tumblr allows you to microblog, which means that you can share your posts quickly and easily with your social communities. Tumblr also allows bloggers to post small snippets of content for the world to see. It’s a great platform to use if you only have time for 250 word blog posts. If you use Tumblr, you can post images, videos, links and more, directly to the platform – without having to add in any content.

You can connect your Tumblr account to Google Analytics and actually track your progress.

Now for the negatives: Although you can sync a third-party app like Google Analytics to your Tumblr, there are no features that will reveal Tumblr-specific statistics.  If Tumblr's server goes down, it is out of your hands and there's no way for you to fix the situation until the website comes back up. That can be risky, especially if you rely on the platform for ecommerce or to keep the business running. Lastly, Tumblr is one of the most social blogging platforms, but there is no native commenting system.

In short, if you're looking for an aesthetically pleasing, user-friendly way to reach out and engage, then Tumblr is a fairly good platform for you to do so. On the other hand, if you need control of data and rely on a blog for your business to run as a whole, it might be safer to hire a professional or develop your own website. You could then use Tumblr as an additional platform and still interact with its highly engaged audience.


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